About us

Guito Charles Herard is an eponymous label through which questions of identity, heritage and personal affirmation are explored. Rooted in its founder's Franco-Haitian dual culture, the brand offers a wardrobe where clothing becomes a language, a tool for affirmation and expression.

Formerly known as Les Garçons Pleurent, the brand undergoes a radical transformation in 2026. This rebranding is not a marketing decision. It is an act of identity.

At the crossroads of tailoring and urban generational influences, the brand develops a structured and contemporary aesthetic driven by an engaged vision of fashion. Each collection is part of a broader reflection on memory, pride and representation.