About us

Based in Paris and founded in 2026 by Guito Charles Herard, the eponymous brand develops a menswear wardrobe between streetwear culture and the avant-garde. Born in Haiti and raised in France, Guito Charles Herard draws on his dual Franco-Haitian culture and the contrasts running through it to build a singular sartorial language.

Each collection explores different themes and imaginaries, starting from tensions between strength and freedom, intensity and sensitivity, the collective and individual assertion. Codes are shifted, deconstructed and reappropriated to create silhouettes that give the body a presence, a posture and a form of confidence. Clothing thus becomes a way of seizing symbols to assert one's own presence.